TeNUOUS loVE

CREATIVE DIRECTION, ART DIRECTION, CONCEPT DEVELOPMENT, DIGITAL ROLLOUT

Created a narrative-driven spec campaign with a full digital rollout, drawing from Hypebeast’s contemporary visual language. The work focuses on intimacy and emotional tension, expressed through soft color, framing, and character-led storytelling.

The production included location scouting, casting, wardrobe direction, shot planning, and on-set creative direction to shape a cohesive experience from pre-production to final delivery. Developed a sequence of stills and motion assets that lived across editorial layouts, campaign mockups, and social content, presenting the story as a modern relationship portrait.

The result is a concept designed to feel cinematic and personal, rooted in visual restraint, emotional closeness, and contemporary style.