FIORUCCI X CROMO TEAHOUSE

CREATIVE DIRECTION, SPATIAL DESIGN, EXPERIENCE DESIGN, ART DIRECTION, INSTALLATION DEVELOPMENT

In collaboration with Objects Are By (Phil America and Jenny Pham)

An immersive installation produced for Fiorucci’s Big Dreams Big City campaign, expanding the collection’s fantasy through dreamlike, hand-painted cinematic backdrops. Led spatial design, visual direction, and on-site production, including a collaboration with Cromo Teahouse for custom drinks and desserts. Delivered a cohesive brand experience that blended product, atmosphere, and audience into a unified, expressive environment.